PR is a component of marketing that has value if well executed. It raises the visibility of a company and builds trust as to its expertise through third parties.

Publishing press releases and strong content written by company principals and endorsed by editors of publications that reach the...

I quote John: “I’ve often said the difference between sales and marketing is that marketing owns the message and sales owns the relationship.”

Well stated. For the business to be successful, though, the two need to work in tandem. The larger the company, the tougher it is for that to happen....

This is a tough question for many businesses. Websites are important to every business. They should project the image of the company, what it’s all about and what makes it a great resource for prospective customers. Quickly and efficiently.

It’s tough to be objective about your website, so why...