A terrific blog post on the New Hope 360 blog titled “Why People Love Trader Joe’s” basically said “let me count the ways”. . .the reasons consumers just love this retailer:

• Paradise for foodies
• Awesome cheese and wine selections
• Terrific organic food selections with the pledge of being GMO free...

In last week’s blog post, I made this observation about the value of white papers: “It’s important to not only share great information, but to tell a story that keeps readers engaged. Make them want to know more.”

Redux: “Does it sound counter-intuitive to you to “give expertise away” instead...

You’ve got a website. You advertise. You actively try to sell your products or services with promotions, e-mail and marketing campaigns. In other words: hard sell. The problem is your prospects are bombarded by white noise all day every day. And they’re tuning most of it out.

There’s a better...